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As a seasoned performance marketing expert, I specialize in crafting dynamic strategies that drive exceptional results for businesses of all sizes and industries. With extensive experience in running Social Media, Programmatic, and Native ad campaigns, I've successfully served clients across diverse geographic regions, including North America, Canada, Australia, and New Zealand.

In the past three years alone, I've dedicated my efforts to partnering with over 200 retailers and e-commerce businesses in Australia and New Zealand, enhancing their social media presence and generating strong performance while building a compelling brand image. Collaborating with renowned brands like Coles Liquor Group, Fantastic Furniture, Blue Bungalow, and Paramount Liquor, I've honed my expertise in delivering full-funnel marketing strategies tailored to each client's unique needs.

Before this, I had the privilege of managing accounts for industry giants like BMW and Mondelez International at the prestigious Interpublic Group. My journey in the marketing world began at Yahoo, where I worked with their operations and strategy teams, driving results for advertisers across North America and Canada. I've had the opportunity to work with notable clients such as Visa, Samsung, Apple, TurboTax, Viking Cruises, and Marriott Hotels.

Outside of crafting marketing strategies, I find solace in nature and have a passion for scuba diving. Let's collaborate to unlock the full potential of your brand's marketing efforts and achieve remarkable success together!

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About Me

Work
Experience

2021 - Present

Account management and Strategy at Criteo

Overseeing a diverse portfolio of 200+ accounts throughout Australia and New Zealand, executing full-funnel performance marketing and social media campaigns.

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Top clients managed:

  • Coles Liquor Group

  • Blue Bunglow

  • Lululemon

  • Uniqlo

  • Domain AU

  • Tourism NT

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2021

Operations at IPG

Managed Google Ads campaigns for top US advertisers.

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Top clients managed:

  • BMW

  • Mondelez International

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2017 - 2020

Advertising Operations and Strategy at Yahoo!

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Managing and Strategising Programmatic, Native, Audio, CTV and DOOH campaigns for North America and Canada. 

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Top clients managed:

  • Domino's Pizza

  • Apple

  • Samsung Electronics

  • Visa

  • Kellogg's

Education

2014 - 2017

Bangalore University | Bachelor’s Degree

Bachelors of Business with a specialisation in Marketing

Skills
& Expertise

  • Social Media Marketing

  • Programmatic Advertising

  • Marketing Strategy

  • Competitor Analysis

  • Analytics and data driven campaign optimisation

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